I recently had the pleasure of giving a Creative Mornings talk. Each month there is a new theme that the presenters need to refer to – mine was “fantasy” so I chose to open with one of my favourite fantasy creatures: the unicorn. It’s a talk about the creative process behind Oliver Uberti and I’s latest book Where the Animals Go. The talk touches on the value of picking out stories in big data and also how we should try to work together and play to our strengths. In short it’s about how we should to aspire to be less like elusive unicorns and more like cooperative and democratic baboons.